Month: January 2014

Pete Seeger RIP 1919-2014

He sang until his voice wore out, what a remarkable life – Pete Seeger is dead at the age of 94. I grew up listening to Pete Seeger courtesy of my brother Robert. Pete was one of his heroes and I loved to hear his songs whether it was on the record player or my brother’s rendition of one of his many great songs. Pete and my brother loved nothing more then to gather people together with song and we sang Seeger songs at many of our family gatherings.

In addition to being a great musician and performer he was an activist at heart and championed so many causes including Riverkeeper whose mission it is is to protect the environmental integrity of the Hudson River because Pete lived on the Hudson River. I last saw him perform with Bruce Springsteen on the televised concert for Obama’s inaugaration in 2009 and it just made me happy to see him there with Bruce, in is hat and lumberjack shirt singing loud and playing that banjo. He made a difference.

To read more about this amazing life see the NY Times obituary

01/31/2014 | Posted by Eye Forward

Categories: General, Music

Cue the Donkeys – Our man in Ireland – Nigel Swann – producer and location manager extraordinaire!

Well actually we have two men in Ireland – Perry Ogden and Nigel Swann. We were so thrilled to see Nigel work with Annie Leibovitz on a big story shot in Ireland for American VOGUE a few months back. And it was great to read this article about Nigel in the Irish Times.

Here is a photograph that Perry took of Nigel with Maria Walsh, who we had worked with at Anthropologie and has moved home to Ireland and is now working with Nigel. A great team! So now we have a man and a woman ( ha ha ) for all our production in Ireland, and they also handle production and locations all over Europe and are amazing to work with, so check them out!

Read the article here

And see the Swann Locations website here

Nigel takes amazing photographs – we hear there might be a book in the works!!

01/30/2014 | Posted by Eye Forward

Categories: Editorial, Gallery, Perry Ogden, Photography



And this new single ” New York Morning ” from their long anticipated sixth album ” The Take Off And Landing Of Everything’ is so good and the video is amazing! Such a good New York hit for this ex New Yorker who misses it all!! The album comes out March 3rd and we hope they come to tour in the USA really soon – PLEASE!!!

01/29/2014 | Posted by Eye Forward

Categories: Music


Patrik Giardino / Nike Active Swim

NikeActive from patrik giardino on Vimeo.

One of our favorite clients is Nike Swim apparel – the license is held by Perry Ellis and we have been shooting for them for eight – count them – eight years! In the last few years Patrik has also been able to shoot motion for them too on the shoots and this has been not only creatively challenging but lots of fun!

To see more of Patrik’s motion work check out his website here

01/29/2014 | Posted by Eye Forward

Categories: Advertising, General, Motion, New Work, Patrik Giardino


Sam Jones – Kit Harington for Vanity Fair February

GUEST BLOGGER ALERT / Happy 30th Apple!

We are avid Mac users here at Eye Forward – in AND out of the office. We are very proud to be users of the iMac, MacBooks, iPads, iPods, and the ever amazing iPhone.

So today is truly a special day for us as we wish Apple a very Happy 30th birthday!

As always, loving the work coming out of Media Arts Lab in Los Angeles – check out the new video they’ve released for this landmark birthday “30 Years of Innovation”. Such a great collaboration and a fabulous accomplishment on both counts!


01/24/2014 | Posted by Eye Forward

Categories: Advertising, General, Motion

More Frank and Ninja – SIGH!!!

Frank Ockenfels 3 in Johannesburg with Die Antwoord

Frank was in Johannesburg earlier this month working on Neill Blomkaamp’s new film – Chappie. Chappie stars among others the seminal rap rave band Die Antwoord. Fronted by vocalists Ninja and Yolandi Visser, Frank spent a day with them and their son and it was a match made in heaven!

Check out the band website here. – and check out their latest video too directed by Ninja.

Photographs above by George Moreira – thanks George!

01/22/2014 | Posted by Eye Forward

Categories: Frank Ockenfels 3, New Work, Photography


AIGA Presents Made in LA with our friend Lawrence Azerrad

Lawrence a very talented Creative and Art Director we work with is dong a lecture at the Pacific Design Center next Wednesday night, January 22nd here in Los Angeles. It is sponsored by the LA Chapter of the AIGA, the professional association for design and he will be speaking on great design in Los Angeles and also about a few of his projects, one of which is an upcoming book on the Concorde.

I am sure it will be great and I am going for sure! Move information about the event and to book your ticket see here.

01/17/2014 | Posted by Eye Forward

Categories: Advertising, Art, Editorial, General, Music, Photography


Photographer Takes The Same Photo Of The Same Family for 22 Years

From De Milked – a blog we love. Check it out here – this is a very interesting visual diary of how we age. The project is by photographer Zed Nelson. I found it really fascinating and I love the discipline of him doing it every year. How will they look in twenty more years?

See the link here.

01/16/2014 | Posted by Eye Forward

Categories: General