Eye Forward supports the creativity of the artists we represent. Our
photographers are experienced, distinctive and offer bold perspectives for
our clients. The work they produce is extraordinary and iconic.
We bring decades of industry experience to what we do. We find solutions
and solve problems for our clients. Eye Forward is the conduit between
our client’s needs and our artist’s point of view.
Eye Forward’s founder Carol LeFlufy's love of photography has deep roots
in a home darkroom and a high school teacher and mentor who
encouraged her to follow her dreams.
After making a living as a freelance photographer in Canada
she moved to New York City and worked as Annie Leibovitz's studio
Carol joined Art + Commerce as a producer and assistant agent to to Jim
Moffat and Anne Kennedy the firms founding partners.
When she became an agent at Art + Commerce, Carol represented Richard
Burbridge, Mary Ellen Mark, Perry Ogden,
Frank Ockenfels 3, Taryn Simon, Ellen von Unwerth and Max Vadukul.
Carol also helped develop Archive, Art + Commerce's stock and licensing
In 2004, Carol moved to Los Angeles and founded Eye Forward, which
Sam Jones, Spencer Lowell, Dewey Nicks, Frank Ockenfels 3, and Perry
Carol is a photographer, a collector of photography and photography
books and has taught at
the International Center of Photography in New York, The Center for
Photography in Woodstock NY,
and at Art Center College of Design in Pasadena, California.