Christopher Wray-McCann continues to work with the folks from Spencer Hart who were back in town from London for the all the award shows. Here is a new image of one of the women’s tuxedos! Looks great!
It’s the moment you (and we) have been waiting for!
I am going to track it down along the way!
On Tuesday, February 28, the 340-ton granite megalith that is to be part of Michael Heizer’s Levitated Mass will begin its journey from a quarry in Riverside County to LACMA.
Some quick facts about the transport:
105 miles separate the boulder’s current location and LACMA
The journey will take eleven nights (travel will occur only at night—and only at 8 mph); it will arrive to LACMA in the early morning hours of Saturday, March 10
The route consists of 4 counties, 22 cities, and zero freeways
A special transporter with 196 robotic axles was built to disperse the boulder’s weight and safely carry it on its journey
The boulder’s ultimate destination is a 456-foot-long concrete slot behind the Resnick Pavilion, where it will complete Michael Heizer’s sculpture, Levitated Mass
For daily updates on the transportation, a map of the route, and more information about Levitated Mass, click here. We will also be tracking the transport on Facebook, Twitter, and Unframed.
We also want to hear from you! Is the boulder rolling through your neighborhood? Take a picture and tag us on Facebook or Twitter (hashtag: #LevitatedMass). If you have additional questions about the transport or the artwork itself, you can also email us at email@example.com.
We are excited to announce that the boulder is finally on the move, and we invite you to be a part of its historic journey. The official opening for Levitated Mass is tentatively set for late spring/early summer 2012. Stay tuned for future announcements.
Transportation was made possible by Hanjin Shipping Co., Ltd.
Here it is! Finally! The NY Times has a piece today interviewing Matthew Weiner, the shows creator about the campaign. Check it out below! The art direction is by our friend Brad Hochberg at The Refinery Creative. More images will be released that Frank shot when the publicity images start to go into circulation and there are some great ones this season and I can hardly wait for the March 25th premiere!
Sam did two great shoots for the new March 2012 issue. Here is the first one I will show you of Joseph Gordon Levitt, Seth Rogan and the director Jonathan Levine from the movie 50 / 50. Such a fun picture!